Nelson Sirotsky and Aldo Della Rosa
Nelson Sirotsky had contact with the media early. In his childhood, when Maurício Sirotsky Sobrinho began his career at Rádio Gaúcha, Nelson was watching his father in charge of the Mauricio Sobrinho Program at the Castelo Cinema in Porto Alegre. At age 17, studying Business Administration at the Federal University of Rio Grande do Sul (UFRGS), he began to work in his father’s company as an accounting assistant. A year later, he took over the re-installation of the Canal 12 building, which was partially destroyed by a fire. In addition, he became assistant manager of Rádio Gaúcha. In 1978, he introduced RBS TV in Santa Catarina. Then, between 1982 and 1986, he held the oversight of electronic media of RBS.
With the death of Mauricio Sirotsky Sobrinho, on March 24, 1986, Nelson took over as executive vice president, a position he held until 1991. On May 15 of that year, took office at the head of RBS Group when his uncle Jayme Sirotsky spent Chair of the company’s Board of Directors. Also in 1991, Nelson Sirotsky created the Editorial Committee of the RBS Group, responsible for the company’s editorial line.
From 1997, he worked on the launch of pay-TV in Brazil when the RBS Group, through the company NetSul, started to operate with cable TV system in the southern region of Brazil. Currently, RBS is a strategic partner, along with Globo / Microsoft and Bradesco Organization, of Globocabo SA, Latin America’s largest pay-TV platform. In 2008, Nelson also became Chairman of the Board of Directors of RBS when Jayme Sirotsky was appointed Chairman Emeritus of the Group.
In 2012, after 21 years as Chairman of the RBS Group, Nelson was succeeded by his nephew Eduardo Sirotsky Melzer.